The Growing Trend of Skin Whitening in Riyadh: Cultural and Social Influences

In recent years, Riyadh has seen a significant rise in the popularity of skin whitening products and treatments. This trend is deeply rooted in cultural and social influences that value lighter skin tones, often perceived as a symbol of beauty and social status. Media portrayal of beauty standards, celebrity endorsements, and social media trends have further fueled this phenomenon, making skin whitening a sought-after practice among many residents. This article explores the underlying cultural beliefs, societal pressures, and the impact of globalization on beauty standards in Riyadh, shedding light on why skin whitening has become a prevalent trend in the city.