Skip to Content

Product Marketing: Creating A Marketing Plan

Product Marketing: Creating A Marketing Plan

Submitted by • December 6, 2019

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:


What is Marketing
Creating Insanely Great Customers
Differences in Geography, Demographics,
Bias, Ways of Doing Business and Cultures
Preparation for Planning:

Target Market(s)
Marketing Plan:

Value, Messaging and Messages
Marketing Strategies, Objectives, Types and Techniques
Media, Mix and Plan
Packaging and Bundling
Marketing Communications
Typical Product Marketing Manager Activities
Timing, Budget and Schedule/Responsibilities
Sustaining/Ongoing Marketing Plan and Metrics
The course includes a detailed workbook to be used to create a marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort

Voted by:
Voted by simpliv

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>