How AI in CRM enhances Customer Engagement?
In today’s data-driven world, Customer Relationship Management (CRM) has become a vital element of modern business strategy. CRM systems help organizations manage interactions with existing and potential customers, streamlining processes and enhancing customer satisfaction. However, traditional CRM solutions often fail to meet the high expectations for personalization and responsiveness in the modern digital landscape. This is where AI-integrated CRM systems can make a substantial impact.