Salesforce has established itself as a no-brainer for businesses looking for better customer relationship management. CRM, as now known, is the cornerstone of growth in 2025. By giving importance to customers, businesses have noticed a never-before-seen retention rate and a drop in acquisition rate.

All this has increased the need to hire a Salesforce developer.

Unfortunately, finding the right Salesforce partner isn’t as easy as it sounds. They will be responsible for transforming Salesforce from just a platform that you use into something that is curated to handle your operations.

This guide will help you with 4 critical tips to keep in mind that will aid you in separating the best from the rest.

Certification
‘Certified Salesforce Developer’

You’ll encounter this term many times during your journey to hire a Salesforce developer. A rule of thumb is to avoid developers who lack Salesforce certification. However, even if your desired candidate has them, they must be relevant to your project.

For instance, suppose you need LWC for your business. Between a Salesforce partner having certification in B2C Commerce Developer and one with Platform Developer 2, you should go with the latter, provided that they suit the rest of your requirements.

Skill set
The right car but the wrong driver will cost you the race.

Irrespective of the certificate, the right skill set is what should let a candidate stand out when you hire a Salesforce consulting partner. We have broken down the key competencies to note into three essential skill types-

Technical skills: They should have mastery over Apex, Visualforce, Lightning Web Components, API integration, automation tools and must be up to date with AI-related changes to Salesforce

Analytical skills: They should possess adept problem-solving and data analysis skills to identify any issue and resolve it efficiently.

Salesforce has established itself as a no-brainer for businesses looking for better customer relationship management. CRM, as now known, is the cornerstone of growth in 2025. By giving importance to customers, businesses have noticed a never-before-seen retention rate and a drop in acquisition rate.

All this has increased the need to hire a Salesforce developer.

Unfortunately, finding the right Salesforce partner isn’t as easy as it sounds. They will be responsible for transforming Salesforce from just a platform that you use into something that is curated to handle your operations.

This guide will help you with 4 critical tips to keep in mind that will aid you in separating the best from the rest.

Certification
‘Certified Salesforce Developer’

You’ll encounter this term many times during your journey to hire a Salesforce developer. A rule of thumb is to avoid developers who lack Salesforce certification. However, even if your desired candidate has them, they must be relevant to your project.

For instance, suppose you need LWC for your business. Between a Salesforce partner having certification in B2C Commerce Developer and one with Platform Developer 2, you should go with the latter, provided that they suit the rest of your requirements.

Skill set
The right car but the wrong driver will cost you the race.

Irrespective of the certificate, the right skill set is what should let a candidate stand out when you hire a Salesforce consulting partner. We have broken down the key competencies to note into three essential skill types-

Technical skills: They should have mastery over Apex, Visualforce, Lightning Web Components, API integration, automation tools and must be up to date with AI-related changes to Salesforce

Analytical skills: They should possess adept problem-solving and data analysis skills to identify any issue and resolve it efficiently.