Marketing is not just a game of more and more eyeballs. It’s about the right eyeballs. In other words, it is about a good B2B marketplace.
When was the last time you bought something for your office or factory? Recall the clutter and the chaos out there. Everyone is competing for your attention. They are amplifying the noise around their marketing. But what got your attention was the clarity that led you to the product that answered your needs, before it was too late, and not before the need emerged.
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