CRM (Customer Relationship Management) software is a tool designed to help businesses manage and improve their interactions with customers. It centralizes customer information, such as contact details, purchase history, and communication records, making it easier to build strong relationships.
With CRM software, businesses can track sales leads, automate follow-ups, organize marketing campaigns, and provide better customer support. It helps teams collaborate efficiently and ensures personalized and timely communication with customers.
CRM software is ideal for businesses of all sizes, helping them stay organized, improve customer satisfaction, and boost overall growth.